– Dwayne “The Rock” Johnson has launched a new men’s skincare and grooming brand called Papatui.
– The name Papatui comes from the Samoan word for “rock” and is a nod to Johnson’s heritage and nickname for his daughter.
– The products focus on clean ingredients, quality formulations and affordable prices under $10 per item.
– Johnson was inspired to create the line after having private conversations with other men about skincare routines. He wants to normalize men taking care of their appearance.
– The items include skin, hair, body and tattoo care products. Johnson developed the scents with a top fragrance house.
– Actress Emily Blunt gave Johnson advice about using toner that changed his skincare routine.
– Johnson personally tested many packaging prototypes, like putting scent samples on soap bars.
– The debut products are available on Target stores and websites as of March 2023.
– Johnson is eager to get customer feedback to continue improving Papatui formulations.
– His goal is to encourage more open conversations about men’s grooming and personal care routines.
Source: People
